Spotlight on Real-World Business
September 15—Since retired marketing executive Warren Cralley began teaching at Ormandy Technical Institute a few years ago, he has invited guest speakers who are engaged in real-world business activities to address his classes. The speakers share their experiences with the students enrolled in introductory marketing and economics courses at Ormandy Tech.
The professor’s objective is to help students to grasp how the theories they study in the classroom have practical applications in their future careers. The visitors show them that the lessons they learn in everyday
life can be just as important as anything they read in a textbook.
Cralley lets students propose and invite their own classroom guests, including relatives, friends, and acquaintances. They are encouraged to approach people associated with businesses they are curious about.
Cralley’s students all agree that the speakers are interesting. Although the class includes a few weeks in which students work as interns in various local companies, the guest speakers provide a very different perspective of the world of busines
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| Dear Mr. Cralley,
I am mentoring Elizabeth Li during her internship here at Sharondale Textiles. She asked if I would be willing to speak with your students. When I said I would be pleased to do so, she suggested that I contact you for more specific information.
If you think it would be of interest to your class, I could speak about how a small local business remains profitable in an industry that is increasingly dominated by large-scale corporations and global competition.
I will be away at a conference from October 16 to 23, but my schedule is flexible in early November. If you would like to contact me to discuss details, I can be reached at 470-555-0129 during normal business hours.
I look forward to talking with you.
Radmila Simo
Marketing Manager, Sharondale Textiles |
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